Brand Assets & Guidelines

Resources for partners, media, and contributors using the PilotStack brand.

Color Palette

Primary Blue

#5472E8

Primary brand color — used for buttons, links, and key UI elements

Primary Dark

#3B5BCC

Hover state for primary elements

Accent

#F59E0B

Accent color — used for ratings, stars, and highlights

Background

#FFFFFF

Light mode page background

Dark Background

#0C0E14

Dark mode page background

Surface

#F8F9FC

Light mode card/section backgrounds

Border

#E2E6F0

Border color for cards, dividers, and inputs

Foreground

#1A1D2E

Primary text color (light mode)

Muted

#6B7280

Secondary/muted text

Typography

Primary Font

Geist Sans

Used for all headings, body text, and UI elements

Mono Font

Geist Mono

Used for code blocks and technical content

Logo Usage Guidelines

Clear Space

Maintain clear space around the logo equal to the height of the logo mark on all sides. Do not place other elements within this space.

Minimum Size

The logo should never be displayed smaller than 24px in height for digital use or 0.25 inches for print.

Do Not

Stretch, skew, or rotate the logo
Change the logo colors
Add drop shadows or effects
Place on low-contrast backgrounds
Recreate or redraw the logo
Use the icon without the wordmark in header layouts

Download Assets

Brand Voice

PilotStack's brand voice is authoritative yet approachable. We write as expert peers — not marketers. Our tone is direct, evidence-based, and transparent. We avoid hype, jargon, and exaggerated claims.

• Use plain language — explain technical concepts clearly
• Lead with evidence — cite sources, data, and methodology
• Be honest — acknowledge limitations and trade-offs
• Stay objective — no superlatives without justification