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Statistics
SaaS Industry Statistics 2026

Research Data

SaaS Industry Statistics 2026

Essential statistics on the SaaS industry including market size, growth metrics, pricing trends, churn benchmarks, and public company performance.

Last updated: 2026-07-18|20 data points

Market Size and Growth

$317B

Global SaaS Market Size (2026)

Source: Gartner

18.4%

Year-over-Year Growth Rate

Source: Statista

$525B

Projected SaaS Market Size (2030)

Source: Grand View Research

64%

Enterprise Software Delivered via SaaS

47%

SaaS Revenue from North America

Source: Statista

Pricing and Revenue Metrics

73%

Companies Using Usage-Based Pricing

Source: OpenView

14%

Average Per-Seat Price Increase YoY

Source: StackPilot Pricing Data

15%

Average Annual Discount Rate

42%

New Products Using Usage-Based Models

Source: OpenView

67%

Vendors Charging AI Feature Surcharges

Source: StackPilot Pricing Data

Retention and Churn Benchmarks

92%

Top-Quartile Net Revenue Retention

Source: KeyBanc

5.2%

Median Monthly Gross Churn (SMB)

Source: Recurly

1.8%

Median Monthly Gross Churn (Enterprise)

Source: Recurly

84%

Average AI Software Annual Retention

Source: StackPilot

76%

Average AI Software Retention (2024)

Source: StackPilot

Public SaaS Company Performance

7.8x

Median SaaS EV/Revenue Multiple

Source: Bessemer Cloud Index

24%

Median SaaS EBITDA Margin

Source: KeyBanc

65%

Median SaaS Gross Margin

Source: Meritech Capital

$12.4M

Median SaaS ARR at IPO (2026)

Source: IPO Research

38%

SaaS Companies with Self-Serve Revenue >50%

Source: BVP Cloud Index

Methodology & Data Sources

Statistics on this page are compiled from publicly available industry reports, analyst research, and vendor-published data. All sources are linked for verification. Data is updated annually or when new reports are published. PilotStack does not guarantee the accuracy of third-party data. See our research methodology for details.

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