Marketing & SEO
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
A/B Testing
Glossary Term
Marketing & SEO
122
Total Glossary Terms
In our reference library
Also known as split testing, A/B testing randomly assigns users to a control group (A) or a variant group (B) and measures a predefined success metric to determine the more effective version. This data-driven approach removes guesswork from design and marketing decisions, allowing teams to make incremental improvements based on statistical evidence. It is widely used to optimize conversion rates, user engagement, and overall product experience. Running continuous A/B tests helps businesses refine their offerings and maximize return on marketing efforts.
Concept Visualization
Real-World Examples
- 1Testing two different email subject lines to see which gets more opens
- 2Comparing landing page headlines to improve conversion rates
- 3Testing call-to-action button colors for higher click-through rates