CRM & Sales
Customer Relationship Management — a system for managing interactions with current and potential customers.
CRM
Glossary Term
CRM & Sales
32
Total Glossary Terms
In our reference library
CRM software centralizes customer data including contact details, communication history, and purchase records in a single accessible platform. Sales teams use CRMs to track leads, manage deals through a pipeline, and automate follow-up tasks. Marketing and support departments also rely on CRM data to personalize campaigns and resolve tickets efficiently. A well-implemented CRM strategy directly improves customer retention and revenue growth.
Concept Visualization
Real-World Examples
- 1Salesforce
- 2HubSpot CRM
- 3Pipedrive